Historic World Events / March / VW bus, icon of counterculture movement, goes into production
VW bus, icon of counterculture movement, goes into production

VW bus, icon of counterculture movement, goes into production

Volkswagen, maker of the Beetle automobile, expands its solution offerings to contain a microbus, which switches into production with this day in 1950. Known officially because the Volkswagen Type 2 (the Beetle was the Type 1) or the Transporter, the bus was a popular mode of transportation for hippies in the U.S. through the entire 1960s and became an icon of the American counterculture movement.

The VW bus was reportedly the brainchild of Dutch businessman Ben Pon, an importer of Beetles to the Netherlands, who saw market for just a little bus and in 1947 sketched out his concept. Volkswagen engineers additional created the idea and in March 1950, the motor car, using its boxy, utilitarian shape and rear engine, went into production. The bus ultimately collected several nicknames, just like the “Combi” (for combined-use vehicle) and the “Splittie” (because of its split windshield) in Germany it had been referred to as the “Bulli.” In the U.S., it had been described by some as a hippie van or bus because it was used to move groups of teenagers and their camping gear along with other supplies to concerts and anti-war rallies. Some owners painted colorful murals on the buses and replaced the VW logo on leading with a peace symbol. According to “Bug” by Phil Patton, when Grateful Dead musician Jerry Garcia died in 1995, Volkswagen ran an ad having a drawing of leading of a bus with a tear streaming down it.

The bus was only the next item providing for Volkswagen, a company whose history goes back to the 1930s Germany. In 1933, Adolf Hitler became chancellor of Germany and announced he wished to create new roads and inexpensive vehicles for the German individuals. At that point, Austrian-born engineer Ferdinand Porsche (1875-1951) had been working on creating a small auto for the masses. Hitler and Porsche later met and the engineer was charged with designing the economical, mass-developed Volkswagen, or “people’s car.” In 1938, perform began on the Volkswagen factory, situated in present-day Wolfsburg, Germany however, full-scale automobile production didn’t commence till following World War II.

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In the 1950s, the Volkswagen found its way to the U.S., where in fact the initial reception was tepid, due in element to the car’s historic Nazi connection as properly as its tiny size and unusual rounded shape (which later resulted in it becoming dubbed the “Beetle”). In 1959, the advertising agency Doyle Dane Bernbach launched a groundbreaking campaign that promoted the car’s diminutive size as a definite advantage to buyers, and on the next numerous years became the top-selling auto import in the U VW.S. In 1972, the VW Beetle passed the iconic Ford Model T because the world’s best-selling car, with an increase of than 15 million cars produced.

Source: History